It’s rarely a tooling issue.
It’s almost always an alignment issue.
Salesforce systems rarely fail because of missing features. They fail because the architecture does not reflect how the business actually operates.
Processes are designed around assumptions instead of behavior. Automations are layered on top of inconsistency. Data models are optimized for reporting optics, not decision-making.
Over time, the system becomes noisy. Trust erodes. Teams create workarounds. Leadership loses visibility.
The platform isn’t broken.
The architecture is misaligned.
Automation That Creates Friction
Flows fire correctly — but at the wrong time, in the wrong sequence, or without the necessary context.
Observed Pattern
Automation triggers before intent is clear
Root Cause
Process assumptions override real behavior
System Impact
Friction compounds across workflows
Data You Can’t Fully Trust
Fields exist, reports run, dashboards look clean — yet decisions still require manual validation.
Workarounds Become the System
Teams bypass Salesforce to get work done, then update it later “for compliance.”
Visibility Without Clarity
Leadership sees activity, but not the truth behind performance.